Do you get what you pay for?

There is a lot of truth to this statement however there are still many people out there who simply don’t get it.  I think the recession also set back whatever momentum was happening out there around the value for professional experience.  Since the recession hit us, it appears everyone is a so-called professional even those who sold promotional products for 14 years and now are so-called social media professionals.

You do get what you pay for in today’s world and you know something….the cheapest isn’t always the best solution for your business.  But, still today, many real professional organizations still are getting beat up on price.  As a small business owner myself I totally get the importance of healthy cash flow and the issues many of us face around preserving cash.  However I also understand the value of “investing in our business”.  Here is the secret…Sometimes this value costs money, are you prepared to invest in this value.

Another critical component is around focus. Does the person you are chatting with about your online marketing do this full-time?

In the social media landscape we are drowning in a red sea of so-called professionals ranging from people who do this sort of stuff as a hobby, virtual administrators are moving into social media and SEO and then there are those who think they can simply do it after selling promotional items for 14 years.  There are many people who do what I do as a profession as a hobby (like my days in the computer support business in Calgary).  Not to toot my own horn but I spend every waking hour focused on delivering value to our Ulistic clients – plain and simple.   Social Media, search engine optimization and online marketing is not just another thing that I do in addition to a job I may have or another business which draws my focus away.

You get what you pay for and you get value from those who are professionals.  What works better for you?