Which social networking strategy is the best for small business?

I have started to write my next book, which will be an eBook on LinkedIn and practical uses for this great social networking service.  This book is for small business owners and those firms who service our vibrant small business community.  More details to follow soon.

A simple approach to a very powerful online tool for your small business

This is an all too common question within the business community today. I can see it still, you have been in business for many years and some “social media experts” waltzes through your front door and says “Hey man, you gotta use social media or you are out of business in the next few years, can I sell you my Social Media package?”. This sort of over-the-top approach to online marketing is leaving many business owners confused and scratching their heads.

There is some truth to how important social media in business is today, however it is just one “spoke” in your overall marketing strategy. It is a very big spoke and tools such as LinkedIn (www.linkedin.com) can help you build strong and vibrant online communities, surround yourself with other thought leaders, give you an avenue to build your own crowd source network and open new doors that you may have never had in the past.

Many small business owners, sales professionals and those who work in the vibrant small business community are still confused by all the pressure to embrace social media and other social technologies within their own businesses. In reality, it is not confusing at all. You need someone to help you. Someone to debunk the myth and show you how the power can be harnessed without taking you away from your core role.

There are many social technologies available to us today, but which one is the best and why?

The answer to this question is multi-faceted – we need to decide what your end goal is. What are you looking to do? When do you want to do this? and Why?

Social media and its related technologies can help you create a loyal following of people interested in what you have to say, but only when you make it interesting. If you are boring or come across as always having something to sell, you may risk having people turn you off instead of achieving your end goal.

It is this behaviour that has the naysayers waving their flags and telling the world social media is just a passing fad?

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Canadian Social Media Professional Ulistic focuses on serving the needs of Canadian Small Business, REALTORS, and Information Technology firms across Canada and United States. Helping your business understand, deploy and leverage social media, search engine optimization and online communications to generate business opportunities and make an impact inside your community and industry.

My business partner David and I are business professionals first. We understand what it takes to run a successful small business.

I invite you to reach out to me personally at 403.775.2205 or email Stuart at scrawford@ulistic.com.

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14 Responses to Which social networking strategy is the best for small business?
  1. Calvin Gibson
    February 18, 2010 | 04:51

    Very interesting way to market on facebook. I also found a way to automate several very powerful methods of getting users. You can grab ID by groups or pages or wall posts with this software. Then once you have them you can do a friend add to your logon or sudo profile. This by passes the captcha codes too. There is also a cool chat program that you can setup scripts and keyword to work with. This program, when I use it I can see a spike in my site traffic. It is awesome…

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(c) Stuart R. Crawford | Search Engine Optimization Calgary | Calgary Social Media Consultant | Calgary Business Networking