My buddy David West from eKzact Solutions is a guru when it comes to marketing and how to take your small business to market. I learn lots from Dave in a simple 10 minute chat with him and I always feel inspired when I hang with him about what we can do in our business to promote what we do. Dave really inspires me to chase my dream when it comes to marketing. So when Dave send out an email about his latest project on embedding video onto your marketing website really inspired me about what we can do marketing wise. Check out eKzact’s Video Marketing project at http://www.videospokes.com.
Words are important on your website to optimize your site for search engine ranking however video adds that personal punch that introduces you or your team to your potential clients or even those clients that you need to reach out to. Video offers that warm introduction and also that method to offer tips and tricks and even online training. Video is the king pin of Internet marketing today. So reach out to Dave at videospokes.com today to learn more.
I know over the past several weeks I have went on and on about marketing and sales however I still don’t think that the message is sinking in across the IT industry. Marketing and offering something that is truly unique needs to be on the top of the your list. Now, you don’t need to do it yourself. Outsource the tactics around the delivery and also enlist seasoned professionals who understand marketing and also the industry – a little plug for me, I get the IT industry and can work with you on your marketing efforts.
I am still somewhat disturbed by a conversation I had last week with a local service provider who is opting out of doing anything marketing wise in 2009. I am still worried about my friend and their employees, how are they going to attract new business. No newsletter, no lead capture and no other tactics to attract new business. They are better off putting a big billboard on Glenmore Trail and Sarcee advertising their IT services, they will get the same results.
Sorry, I will stop here on this!
We need to market and we need to market our businesses today. Make this a plan for the first or second week to engage with a professional (like me) to start your marketing.
Ulistic focuses on serving the needs of Canadian Small Business, REALTORS, and Information Technology firms across Canada and United States. Helping your business understand, deploy and leverage social media, search engine optimization and online communications to generate business opportunities and make an impact inside your community and industry.
