For the past several years I diverted my attention away from the local Calgary market and got too focused on working in the SBSC community, don’t get me wrong, I love the community and everything it stands for. I do remember having this same conversation many years ago with my good buddy Gavin who also runs a IT firm like mine about community involvement. It is great to be involved and wanting to work in the community, however you need to have a balance.
Calgary is my home and this is where my clients and prospects are, so it is only right that I focus the majority of my efforts on working with entrepreneurs and small business owners right here in Calgary. So this is what I have done, getting back on track with Calgary’s business needs and how IT Matters can assist them win with the right technology. I started a new blog over the weekend to support the Calgary Entrepreneur Meetup Group at http://www.calgaryentrepreneurs.ca. This community involvement is right for our prospecting at IT Matters and it is always more beneficial to support your local community.
I am not like some of great SMB buddies, Erick, Karl, or Matt whose core business is to work in the channel and make money work with IT Professionals. That is why I decided to give away my latest eBook called Connecting the Dots (see tab at the top to get it). I will still carry on with my Small Business IT Radio program at http://www.smallbusinessitradio.com and my involvement with HTG and IAMCP. However, I think that is it. I really need to focus on IT Matters so I can crack itbusiness.ca top 10 VAR’s next year.
Remember, it takes balance in life!
Ulistic focuses on serving the needs of Canadian Small Business, REALTORS, and Information Technology firms across Canada and United States. Helping your business understand, deploy and leverage social media, search engine optimization and online communications to generate business opportunities and make an impact inside your community and industry.
